To organize the upcoming auction consignments of sale barns across the country—bringing them together in one place to create greater opportunities for buyers, sellers, and sale barns alike.
Words from the Founder
I'm Jacob Sebade, founder of At The Yards. I grew up on my family's feedlot and farming operation, Sebade Land and Cattle, near Emerson, Nebraska. The feedlot is where I learned about work ethic and responsibility, and where I developed a deep passion for the cattle industry.
After high school, I attended the University of Nebraska–Lincoln and graduated with an accounting degree in May 2018. One of my dad's rules was that I had to go work somewhere else for two years before coming back to the family feedlot. So, like clockwork, I was back in Emerson in 2020.
In 2024, the concept for At The Yards began with one simple question:
“Why can't I go to one website or app and see what cattle are going to be available across the country?”
I spent a little over a year tinkering with that question and eventually built a prototype. I drove to Lexington, Kentucky, met with Bluegrass Stockyards, and showed them what I had built. That meeting gave me the green light I needed: the concept was worth pursuing.
From there, I talked to my dad, Brent Sebade, and my brother, Joshua Sebade, and asked if they were okay with me going after it. They fully supported me.
I believe that if you're going to go after something, you go after it.
So, in July 2026, At The Yards launched, with Bluegrass Stockyards becoming the first participating barn.
The flywheel ATY is creating is pretty simple:
Everyone in the cattle industry knows this business is driven by relationships and networks. At The Yards is built around that same principle.
My #1 goal with ATY is simple: create value for everyone in the network.
Founder, At The Yards
Don't see your barn? Nominate it.
Want the cattle you sell to get in front of cattlemen across the country before they hit the ring? Tell us which barn to reach out to — we'll take it from there.